THE GLOBAL DESIGN BUSINESS BEYOND ASIA
Ever since the internet brought the world together, regional,
national and cultural boundaries have been blurred, creating
a new lifestyle by producing an intergrated market that
incorporates diverse markets from around the world.
There has been a radical shift in consumer's purchasing behavior.
Whereas consumers used to place a great deal of importance on
the country of origin or the name of producers, they now consider
'design' as a key element.
Design in an intergrated market creates new territory for
intergration by tearing down cultural and technological boundaries.
Design is at the center of cultural change that leads the world's lifestyle.
hence, the boundary between nations and corporations has become
blurred, and design competitivenss has progressed by meeting
their mutual needs.
In an intergrated market during the 21st century, design means business.
DESIGN KOREA 2007 is a design festival, a prelude to tomorro's
integrated market. It is a business field working to ctively cope with
the changes of the 21st century by gathering attention from
top global design countries and corporations through the sharing of
information within the design industry as well as through
strengthening strategic alliances between design firms.
"DESIGN KOREA, BUSINESS KOREA"
We hope that you will take keen interst in DESIGN KOREA 2007,
which will continue to manifest the spirit of design - the pursuit of
happiness of the human kind - while evolving to a world-class
design hub in and beyond Asia.
Thank you very much.
LEE II-Kyoo
President & CEO of Korea Institute of Design Promotion
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