Public Zone - World Best Design Zone
Germany - iF (IF International Forum Design GmbH) and
its prize - IF Design Award.
Organization: IF International Forum Design GmbH
(Germany)

(LOGO)
For over fifty years iF Industrie Forum Design e.V. has had
its roots at the Hannover exhibition center. Launched in 1953 as
the "Special Show for Well-designed Industrial Goods",
this registered association as indicated by the German
abbreviation e.V. was expanded in 2001 to include a new
operating arm: iF International Forum Design GmbH.
This organization is now reponsible for all iF business areas
above all for staging the renowned iF award competitions.
As an independent institution iF exercises a decisive mediating role
between design and industry, fulfillling this function for many years
now in objective and reputatble manner. This special capacity
allows iF to make a significant contribution to the success of
design services in an economic context as well as enhancing public
awareness of the importance of design.
Award: IF Design Award
(LOGO)
Since its introduction in 1953, the iF design award has developed
into an enduring, prestigious trademark. Companies and design
studios useiF label as a highly visible trademark indicating their
product and service quality in their communications -
and the iF award serves consumers of design-oriented products
as a valuable decision-making tool the market place.
An iF award is a reliable indication of a company's willingness to
embrace innovation and its courage to be compared to the competition.
The best of the best is presented with the golden iF sculpture
the Design Oscar created by Herbert H.Schultes. Each competition
entry to receive this award becomes part of the iF gold selection
of the year.
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