World Best Design Zone - RFF Award-winning

DESIGN KOREA 2007 - World Best Design Exchange
Public Zone - World Best Design Zone

There are 2007 award-winning items of Design Award of the Federal
Republic of Germany from RFF. RFF is one of 17 global promoting
organizations from the leading design design countries.


POC Skull Comp Helmet
Award in Gold

Designer: POC, Sweden
Manufacturer: POC, Sweden

THE NAME OF THIS PRODUCT SAYS IT ALL.
The World "Skull" reminds one that our brains are contained
in somthing which resembles a big egg shell. The POC helmet is
a serious piece of equipment for a serious tsk. Protecting our brains.
POC has conceived and produced a protective masterpiece.
Technology as functional art.
The helmet is so light that one hardly notices that one is wearing it.
Ski helmets will never be the same again.



BMW Cruising Bike
Award in Silver

Designer: BMW Group, Germany
Manufacturer: BMW Group, Germany



ONE WOULD THINK that there is little left to design in a bicycle.
However the research for the ultimate human powered two-wheeler
continues. The BMW Cruising Bike is yet another step into the future.
Utilising technologies so far unseen in the bicycl world they have
produced a superb machine where the technology defines new
aesthetics which are not just styling. The form comes from the
dynamics of the use of the materials and as such has an inherent
beauty. The design is essential just like a bicycle should be.



ADIDAS +F50 TUNIT
Award in Silver

Designer: ADIDAS Global Design, Germany
Manufacturer: ADIDAS AG, Germany





It's 2006, AND SPORT IS MORE THAN RELAXATION.
Sport is big business. Words that apply not only to professional
athletes but also to manufacturers of sports equipment, who continually
jostle and shove in the race for the most techologically advanced -
and the coolest - product. Leather football shoes, for example,
will son be a thing of the past. The +F50, which fits the foot lke a
glove, is a high-tech product that combines lightweight, durable
materials such as microfibres with a dynamic design.
Uppers that come in a wide range of colours can be customized
ad infinitum. The chassis weighs less than 75 grams, and three
types of studs are available. Materials, looks and the opportunity
to play ball in customized footwear make the +F50 a 21st century
product that integrates performance, comfort and individuality.



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